Why a Microsite?
- A
Microsite is a small, simple, inexpensive website that enables your brand
to have a straight-forward, individual, clean, professional online
presence.
- It
can give you a clear identity of its own and sets it apart from everything
it has done in the past.
- It
can help to bring focus, awareness and relevancy to a growing web-savvy,
social-media savvy audience.
Key Benefits:
* Individual Branding, Uncluttered Presence
The
Microsite gives an individual brand, product or service, the opportunity to
create a niche for itself and be heard effectively.
* Stronger Focus
The
Microsite offers the freedom to delve into more details, like objectives,
product/service virtues, uploaded videos and blogs, history and more.
* Audience Engagement
If
the website is more relevant to them in terms of single mindedness of purpose,
graphic design and the content, your audiences will be engaged and respond more
* Established Specialization
The
Microsite helps to establish expertise in Web 2.0 - the audience can be engaged
through Facebook, Twitter, and Youtube
* Controlled Movement
Visitors
to the site will be presented with exactly what they want without having to
look for it. The whole site can be geared towards a single call to action.
* Search Engine Friendly
The
domain name with relevant keywords in it, and a site which is highly focussed
around your key words and phrases will perform better in the search engines
* Measurable Performance
It
is also possible to track the performance of the communication, of each
specific message on key pages -with web statistics; you can get a lot of
valuable insight into the effectiveness of the campaign.
* Lead Generation
By
providing relevant information and thus value, it is more likely to have a
higher conversion
By
making the Microsite visible on the search engines and conversion friendly with
clear call-to-actions, it acts as a valuable asset for the future.
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